Writing the Perfect Personal Statement Crafting Compelling SOPs for IPM, CUET Admissions From the Admissions Experts at Career Launcher South Ex, Delhi A personal statement—also known as a Statement of Purpose (SOP)—is often the most overlooked part of a student’s application. Yet, it is one of the most powerful tools available to showcase your personality, goals, and readiness for competitive undergraduate programs like IPM (IIMs), CUET-based central universities, or other elite institutions. At Career Launcher South Ex, Delhi, home to the Top IPM coaching in South Ex , we’ve guided hundreds of students to write SOPs that not only impress admission panels—but also authentically reflect who they are and what they bring to the table. Why Your SOP Matters More Than You Think In competitive admissions, where many applicants have similar academic scores, your SOP becomes a crucial differentiator. A great SOP can tip the scales in your favor by showing: Who you are beyond the ...